We make tracking work
specialize in tag management
and personalization
We make tracking work
specialize in tag management
and personalization
Many organizations struggle with digital tracking: the quality and actionability of their data simply aren’t good enough. The result? Incomplete insights, missed opportunities, and marketing decisions based on wishful thinking-or worse, on the hunches of managers who lack a true understanding of the data.
When tracking and analytics aren’t implemented with care and expertise, it becomes impossible to fully understand user behavior or optimize digital channels for business growth. For over 20 years, I’ve navigated the evolving landscape of digital analytics, always focused on transforming data into real business value.
What you need is a robust design, precise implementation, and ongoing refinement of your analytics solution-so that raw data becomes actionable insight. I help organizations collect, interpret, and activate data from every digital touchpoint, ensuring a complete and accurate view of the customer journey.
As a technical analytics professional, I specialize in:
In short, I empower my clients to truly own their data and leverage it for meaningful results.
My approach is hands-on and collaborative. I believe that better data leads to better decisions-and that building stronger, more relevant relationships with customers improves everything.
My name is Selwyn. If you’re ready to move beyond guesswork and unlock the full value of your digital data, let’s connect and raise the bar for analytics together.
We implement, administer and use
And of course: loads of experience with Analytics solutions:
The real expertise is my datalayer management skills and use of Tag Management solutions (like GTM, Relay42). From this knowledge I produced an independent datalayer solution ‘DDM‘, a Digital Data Manager. This solution is an event-driven client-side datalayer with a very minimalistic footprint that make other (commercial) solutions redundant.
The concept of DDM is to integrate this in the application code and use it to control not only the client side part of tracking, but also work with website platforms like React, Vue.js and the likes to manage personalization.
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.[1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains.[2] In today’s business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively.[3]
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information.[4] In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA).[5] EDA focuses on discovering new features in the data while CDA focuses on confirming or falsifying existing hypotheses.[6][7] Predictive analytics focuses on the application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All of the above are varieties of data analysis.[8]
Glad you already found The Analytics Company. When you want tot get in touch, please reach out via email:
The Analytics Company
Graaf Jan van Nassaustraat 3a
3051GD Rotterdam
The Netherlands
KvK 80023584